Video and Job Advertising: Hunar.Online (Perfect Marriage)
Video Job Description Get 487% Popover Text Job Description
Over the past few years, online video has become an important way of meeting people's information and entertainment needs. According to Cisco, video will account for 90% of all consumer Internet traffic by 2025 - an incredible figure! And Google has responded, quickly favoring pages that contain videos and showing them in search engine results.
But how does this apply to recruitment? There have been major changes in the way companies attract talent and engage with candidates over the years and the video represents a great opportunity for employers to get more information on their job advertisements. The newspaper is moving from classified job advertising to online in the 90s, and now the transformative shift of social media and online engagement. Now video is the latest innovation to change the recruitment landscape, enabling companies to communicate to talent pools / communities in a much more personalized way.
Why you should be doing video
Given that video is going to dominate Internet traffic in the coming years, you should really consider using it as a core strategy in your recruitment strategy. Not only this, Nitinn Sagarr, Founder and Managing Partner of Hunar Online tells us the following:
"In 2015, worldwide LinkedIn, videos shared in feeds had 100 percent higher engagement and 75 percent higher share rates."
This means that your video job advertisement is not only inherently more engaging and interesting to job seekers, but also that it is more likely to reach inactive candidates in their news feeds than written news. In addition to being more shareable, video job advertisements give jobbers a chance to:
• Learn about your company's employee value proposition (EVP)
• Meet the hiring manager
• See your company's environment
• Get an insight into workplace culture
• See where they are working
• Heard about relationships agencies with their client
On the other hand, the study observed that candidates spent more than five minutes with video ads, increasing the time spent by about 490%. A CV-library poll of thousands of candidates also revealed that about 80% of job seekers would be more likely to apply for a job that included a video in the job description. Videos can cut through the staircase landscape and really catch the attention of jobbers. It is a more powerful way to promote employment brands and a more efficient way to attract better candidates and, ultimately, fill jobs faster. To propel you into video games, here are 3 simple ways to optimize your Hunar Online video job ads:
1. Treat a Product Like Company and Role
A simple rule is to think of your job as a product and you are trying to sell it to candidates. And in the world of sales, video is king! In job advertising, you are not only selling a position, but you are also selling your company, your culture and values. A video job ad gives viewers an insight into where they can work and if the organization's values match on their own.
Do you work in a corporate environment or does your office get more comfort from it? Show your potential applicants what it is like to work in your organization and let your candidates see the personality of your workplace.
2. Do not return
Not only are video content a far more engaging style, but they allow for a deeper and richer interpretation than is conveyed through written words. With video job advertisements, recruiters can go beyond describing daily tasks and share a job ads' feel to a candidate, which helps capture the nature of the role and the culture of the organization.
This is a chance to showcase a passion and emotion that does not come easily in a written job advertisement. When you are advertising a position through video, viewers are more likely to pick up on the passion and enthusiasm that people feel about their workplace and their role, allowing viewers to work for your organization Let's get excited about the prospect.
3. Do not ensure the video is long
A well-executed video job advertisement will provide a unique candidate experience that is both exciting and memorable. Videos have been able to grab viewers' attention and have become a major form of online content and an effective sales tool. Recruits who understand this will open up the opportunity to recruit candidates based on recruitment experience, improving the hiring experience for both the recruiter and the candidate.